Sunday, September 7, 2008

On Hypercaffeinated Market Saturation

Soooo....

We're getting a new Starbucks location downtown. How many is that now, thirty? It's like a baristic version of carpet-bombing - they just keep dropping them in a given area until we submit to their marketing savvy...





Yes, as a matter of fact, I DID mean to get myself in these shots...

OK, so I'm exaggerating. There are really "only" four or five Starbucks within a six block radius, but I digress. However - if you were to add the number of Starbucks locations to the plethora of other cafes and coffee shops downtown, the total would be somewhere near my figure of thirty.

Now, don't get me wrong - CJ likes his coffee, but do we really need that many cafes downtown? REALLY? Suppose it's what the market will bear, and people vote with their feet and all that crap, but c'mon already! How different can the coffee be from cafe to cafe?

The one good thing about having so much selection in coffee houses downtown - it's pretty easy to find a quiet spot to sit and sip a good dark roast, while working on my laptop and watching the people go by...

CJ's note: I don't want this to sound as though I'm picking on Starbucks or cafes exclusively - other companies are just as guilty, such as the Golden Arches and Tim Hortons to name but two...